Sheryl Crow, in an AOL interview on Spinner.com, gets a little too gun ho about collaborating with Fleetwood Mac. She, as reported in an E!News article, said in the interview that she and the classic rock band “definitely have plans for collaborating in the future.”
This is an example of poor communications within the same camp. Internal mixed messages can cause for a lot of confusion and hurt egos.
The classic rock band said in a Reuters article that they were considering Crow as a possibility to add a woman to “shake it up a bit up.” There was no definite agreement between the band or the singer/songwriter that they were going to join forces.
The Starpulse Entertainment blog talks about Lindsey Buckingham’s response to Crow’s “premature” comment.
Considering the fact that the media are around celebrities at all times, it’s very important to make sure that everyone involved in a project are on the same page.
The PR team needs to make sure that celebrities are prepared when chatting with the media. Celebrities have to 1) get the correct information out and 2) keep hush hush on the information that shouldn’t be leaked.
This kind of tactic should also be applied to movies. Movies have been known to take years to develop, which presents a very long window of time for the wrong information and rumors to spread. Rumors are to be expected but having a meeting to prepare the actors and actresses can prevent a large fraction of them. PR management should sit down with all of the key actors and talk about what key messages about the movie are to be discussed with the media and what their role is in disseminating the messages.
By taking this simple measure, management can prevent any confusion not only among the public, but also among the celebrities involved. The last thing anyone needs when developing a partnership is for one of the parties to pull out because they felt like an idiot.
Sheryl Crow image courtesy of ecorazzi.com
